WE ARE YOUR
SECRET WEAPON
WHAT IS ODDITY?
WE ARE A RARITY
IN THE INDUSTRY
Oddity got it's name because we're not just a brand, and we're not just an agency. Call us what you want, but we are a rarity in the industry– a matchmaker that helps brands find their perfect agency partner. We're here to stand out, not fit in.
We've sat on both sides of the pitch table. We know what makes a partnership thrive– and exactly what makes them fail.
OUR STORY:
BRANDS DESERVE BETTER.
Oddity was created to simplify one of the most important—and most frustrating—decisions a brand can make: choosing the right agency partner. After decades of owning agencies, working inside global firms, and collaborating alongside some of the world's most recognizable brands, it became clear that the industry was broken. Most agency searches are driven by noise, pay-to-play bias, or convenience rather than a true strategic fit.
We set out to create a process that wasn't just about checking boxes, but about truly understanding both sides of the equation. We’ve been in the rooms where these decisions are made, and we’ve seen the fallout of a mismatch.
By combining real-world agency experience with a curated, human approach, we help brands navigate the complex marketing landscape with total clarity.
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Forty Years of Insight: We leverage four decades of perspective to distinguish between agency hype and actual creative capability.
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A Vetted Global Network: Our reach extends across 135+ agencies around the world—each one personally vetted for financial stability, culture fit, and consistent performance.
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The Power of Partnership: We’ve delivered results for brands like LEGO, YETI, and Sleep Number, making smarter introductions and asking the hard questions that internal teams often miss.
We don't just find an agency; we focus on building partnerships that actually work.
THE SPARK BEHIND ODDITY
Our team consists of former Creative Directors, VPs of Marketing, and Agency Founders. We speak the language of both the boardroom and the studio, allowing us to translate your business goals into a brief that the right agency can actually execute.
JENNA HOFFMAN
BRAND PARTNERSHIPS
Jenna brings a rare inside-the-walls perspective to how brands and agencies work together. As a former Director on Fidelity's in-house creative team, she understands the pressure, politics, and pace in-house creatives face every day.
JOEL CARTER
BRAND STRATEGIST | PARTNERSHIPS
The "Heart" behind Oddity, Joel is a strategic mastermind with 20+ years in brand development and marketing campaigns. His keen insights and innovative approaches have made him a trusted advisor for brands looking to elevate their marketing efforts. Joel has worked with a diverse range of companies, consistently building strong, lasting partnerships.
JONATHAN WILSON
FOUNDER | HEAD OF PARTNERSHIPS
The "Spark" behind Oddity, Jonathan is a 15 year veteran of the global marketing trenches. He's navigated some of the most complex campaigns and strategies and worked with some of the largest brands in the world such as Nike, LEGO, Morgan Stanley, MLB, and many more.
MARIAH DAVIDSON
AGENCY PARTNERSHIPS
Mariah brings big-agency rigor to the details that matter most. As former Director of Operations at Ogilvy, she ran complex systems inside a global agency environment. Today, she leads agency screening and oversees internal operations, ensuring every partner is thoroughly vetted and every engagement is structured to run smooth, efficient, and without surprises.
MARK LEE
ENTERPRISE BRAND PARTNERSHIPS
Mark brings enterprise-side clarity to the decisions that matter most. With 30 years of marketing leadership experience across Fortune 1000 brands, he has operated inside complex corporate environments where alignment, accountability, and measurable growth are non-negotiable. Today, he leads Enterprise Brand Partnerships, ensuring our largest clients are matched with agency partners built to navigate real organizational demands, internal stakeholders, and long-term scale.
RACHAEL KLEIN
HUMAN RESOURCES
Rachael brings disciplined people strategy to the foundation of our growth. With experience spanning corporate HR leadership and specialized recruiting, she understands how to build teams that scale without sacrificing culture or performance. Today, she leads Human Resources, ensuring our internal operations, talent strategy, and people systems are structured, compliant, and built to support long-term expansion.
HEAR FROM OUR
HAPPY CLIENTS
THE ODDITY TEAM HELPED US FIND A NEW VIDEO PRODUCTION PARTNER. THEIR MODEL IS QUICK AND EFFICIENT AND THEY CONNECTED US WITH A PARTNER WE, OTHERWISE, WOULD HAVE NEVER MET.
Danielle - Creative Director | Sleep Number
MY TEAM AND I, HERE AT YETI, HAVE USED ODDITY A HANDFUL OF TIMES AND THEY ALWAYS DELIVER. HIGHLY RECOMMEND.
Thomas - Head of Marketing | YETI
ODDITY IS A GREAT RESOURCE FOR OUR TEAM. I HONESTLY WISH I FOUND THEM SOONER – IT'S SAVED ME SO MUCH TIME AND ENERGY. GREAT BUSINESS MODEL.
Melissa - VP of Marketing, US | LEGO
