THE RIGHT AGENCY.
MINUS THE GUESSWORK.
Most brand-agency relationships don't fail because of bad talent– they fail because of misalignment, unclear expectations, and clunky process. We exist to remove that friction. Our role is to bring clarity clarity before commitments are made, structure before work begins, and accountability throughout the engagement.
01
CLARIFY YOUR NEED
We start by understanding your goals, constraints, timelines, and internal dynamics.
02
CURATE AN AGENCY SHORTLIST
We screen and present 3-5 agencies based on actual fit– capabilities, experience, cost, and culture– not logos and hype.
03
YOU PRESSURE-TEST
You are able to evaluate more than portfolios– looking at process, team structure, and chemistry to reduce downstream friction.
04
SELECT YOUR PARTNER
We help brands compare options objectively and select the partner that makes the most sense for this moment, not just the biggest name.
05
HANDOFF
Once a partner is chosen, we step back from day-to-day work. We maintain periodic check-ins to ensure expectations are met and the relationship stays healthy.
06
EVALUATE RELATIONSHIP
Once the project wraps up, we gather feedback from both sides to assess performance, fit, and outcomes. Those insights inform future recommendations.
WE HAVE A NETWORK OF 115+ VETTED AGENCIES AROUND THE GLOBE FOR EVERY BUSINESS, BIG OR SMALL.
HOW DO WE
VET AGENCIES?
With more than 40 years of combined experience, the Oddity team has had the privilege of working in—and alongside—dozens of agencies across a wide range of disciplines and industries. That firsthand exposure gives us a deep, practical understanding of how agencies actually operate beyond the pitch: how they think, how they execute, and how they show up when things get difficult.
Every agency in our network is vetted through an extensive interview process designed to uncover core competencies, working style, and real-world performance. We speak directly with past and current clients to understand what it’s truly like to partner with the agency, not just what they claim to do well. From there, we apply a simple but uncompromising test: would we hire this agency ourselves for the specific situation at hand? If the answer is anything less than a confident yes, we don’t recommend them. Our priority is not filling a roster—it’s identifying the right fit for each brand’s unique goals, constraints, and moment in time.
A BETTER
WAY TO MATCH
HEAR FROM OUR
HAPPY CLIENTS
THE ODDITY TEAM HELPED US FIND A NEW VIDEO PRODUCTION PARTNER. THEIR MODEL IS QUICK AND EFFICIENT AND THEY CONNECTED US WITH A PARTNER WE, OTHERWISE, WOULD HAVE NEVER MET.
Danielle - Creative Director | Sleep Number
MY TEAM AND I, HERE AT YETI, HAVE USED ODDITY A HANDFUL OF TIMES AND THEY ALWAYS DELIVER. HIGHLY RECOMMEND.
Thomas - Head of Marketing | YETI
ODDITY IS A GREAT RESOURCE FOR OUR TEAM. I HONESTLY WISH I FOUND THEM SOONER – IT'S SAVED ME SO MUCH TIME AND ENERGY. GREAT BUSINESS MODEL.
Melissa - VP of Marketing, US | LEGO
