A better way to find agency partners.
The traditional RFP process is slow, bloated, and biased toward presentation over precision. Brands spend months reviewing decks, sitting through repetitive pitches, and debating chemistry — only to hope the partnership works.
Oddity replaces that chaos with a structured, 14-day precision sprint designed to deliver aligned agency partners without wasted motion.
Simple. Direct. Clear.
Oddity has a network of
240+ pre-vetted agencies all around the world, waiting for you
ZERO COST TO YOU. EVER.
Our service is 100% free for brands. The best partnerships don't happen by accident. They happen when culture, ambition, capability, and budget collide in the right way. If you hire one of our recommended partners, they pay us a finders fee. This allows us to remain unbiased—we only win when you find the perfect fit.
01
BRAND BLUEPRINT (DISCOVERY)
We start by auditing your specific needs, budget, and internal culture. We don’t just look at what you’re shopping for; we identify the gaps in your current marketing stack.
02
DEEP-DIVE VETTING (THE FILTER)
We dig through our network of 260+ firms, narrowing them down to a handful that are able to deliver what you need, when you need it, and under budget. We filter for financial stability, creative consistency, and "no-ego" collaboration styles.
03
POWER OF THREE (SELECTION)
We don't overwhelm you with options. We deliver a curated shortlist of the three to four agencies that best fit your brief. You get the data, the case studies, and the "why" behind every recommendation.
04
GUIDED EVALUATION
We review the shortlist together. We facilitate guided conversations with the agency selections to make sure, both, you and the client are set up for success.
05
PARTNERSHIP ACTIVATION
Once a partnership is formalized, we step back. Our model is success-based. No retainers. No upfront fees. We earn when the relationship is awarded - paid by the agency.
Our vetting
process.
With more than 60 years of combined experience, the Oddity team has had the privilege of working in—and alongside—dozens of agencies across a wide range of disciplines and industries. That firsthand exposure gives us a deep, practical understanding of how agencies actually operate beyond the pitch: how they think, how they execute, and how they show up when things get difficult.
Every agency in our network is vetted through an extensive interview process designed to uncover core competencies, working style, and real-world performance. We speak directly with past and current clients to understand what it’s truly like to partner with the agency, not just what they claim to do well. From there, we apply a simple but uncompromising test: would we hire this agency ourselves for the specific situation at hand? If the answer is anything less than a confident yes, we don’t recommend them. Our priority is not filling a roster—it’s identifying the right fit for each brand’s unique goals, constraints, and moment in time.
While this isn't our full process, here is a guide to help you ask your current agency, or your own shortlist of agencies, some challenging and time-saving questions.
