WE ARE YOUR
SECRET WEAPON
WHAT IS ODDITY?
WE ARE A RARITY
IN THE INDUSTRY
Oddity got it's name because we're not just a brand, and we're not just an agency. Call us what you want, but we are a rarity in the industry– a matchmaker that helps brands find their perfect agency partner. We're here to stand out, not fit in.
OUR STORY:
BRANDS DESERVE BETTER.
Oddity was created to simplify one of the most important – and most frustrating – decisions a brand can make: choosing the right agency partner. After years of owning and working inside agencies and alongside some of the world's most recognizable brands, it became clear that most agency searches are driven by noise, bias, or convenience rather than true fit. We set out to create a process that wasn't just about checking boxes, but about truly understanding both sides of the equation.
By combining real-world agency experience with a curated, human approach, we help brands navigate the landscape with clarity– making smarter introductions, asking better questions, and focusing on partnerships that actually work.
THE SPARK + PASSION
WE ARE THE PERFECT BLEND OF STRATEGIC THINKING, MARKETING MASTERY, AND DAD BOD-BUILT TO PUT A SPARK INTO YOUR TEAM.
JONATHAN WILSON
FOUNDER | HEAD OF PARTNERSHIPS
The "Spark" behind Oddity, Jonathan is a 15 year veteran of the global marketing trenches. He's navigated some of the most complex campaigns and strategies and worked with some of the largest brands in the world such as Nike, LEGO, Morgan Stanley, MLB, and many more.
JENNA HOFFMAN
BRAND PARTNERSHIPS
Jenna brings a rare inside-the-walls perspective to how brands and agencies work together. As a former Director on Fidelity's in-house creative team, she understands the pressure, politics, and pace in-house creatives face every day.
JOEL CARTER
CO-FOUNDER | STRATEGIC PARTNERSHIPS
The "Heart" behind Oddity, Joel is a strategic mastermind with 20+ years in brand development and marketing campaigns. His keen insights and innovative approaches have made him a trusted advisor for brands looking to elevate their marketing efforts. Joel has worked with a diverse range of companies, consistently building strong, lasting partnerships.
MARIAH DAVIDSON
CO-FOUNDER | STRATEGIC PARTNERSHIPS
Mariah brings big-agency rigor to the details that matter most. As former Director of Operations at Ogilvy, she ran complex systems inside a global agency environment. Today, she leads agency screening and oversees internal operations, ensuring every partner is thoroughly vetted and every engagement is structured to run smooth, efficient, and without surprises.
HEAR FROM OUR
HAPPY CLIENTS
THE ODDITY TEAM HELPED US FIND A NEW VIDEO PRODUCTION PARTNER. THEIR MODEL IS QUICK AND EFFICIENT AND THEY CONNECTED US WITH A PARTNER WE, OTHERWISE, WOULD HAVE NEVER MET.
Danielle - Creative Director | Sleep Number
MY TEAM AND I, HERE AT YETI, HAVE USED ODDITY A HANDFUL OF TIMES AND THEY ALWAYS DELIVER. HIGHLY RECOMMEND.
Thomas - Head of Marketing | YETI
ODDITY IS A GREAT RESOURCE FOR OUR TEAM. I HONESTLY WISH I FOUND THEM SOONER – IT'S SAVED ME SO MUCH TIME AND ENERGY. GREAT BUSINESS MODEL.
Melissa - VP of Marketing, US | LEGO
